Let a bear shit in the woods

Animals Asia came to us with absolutely horrifying problem to help solve. For generations, Moon Bears have been cruelly encaged throughout Asia and milked for their bile. With a shoestring budget to work with, we created a movement on social media to help these bears do what should come naturally.

Armed with a viral video, online pledge and t-shirt range, the campaign was picked up and shared by some seriously awesome humans including Ricky Gervais, Anthony Keidis, the Osbournes, Moby, Gillian Anderson, Matt Lucas, Alicia Silverstone, Ben Elton and plenty of others. With zero media spend, the campaign reached over 40 million people and helped raise awareness around this abhorrent practice and enforce change for these poor animals.