Radio
There are some people out there who think radio is a bit lame.
These people are losers.
Radio is one of my favourite things to write for. In fact, I love it so much, I’ve dedicated a whole page to my favourite spots.
To be honest, you probably won’t understand these ads. Unless you’re from Newcastle. Like our client Newcastle Permanent. Right now, they’re in the midst of a fierce battle with the big 4 banks to hold their position as the leading banking institution in Newcastle and the Hunter Region.
So to help strengthen their connection to local customers, we used their ‘Not Bad’ creative platform to create a hyper-local campaign that could only be understood and appreciated by the locals themselves.